Visual Merchandising: Window and In-Store Displays for Retail Malaysia

Visual Merchandising: Window and In-Store Displays for Retail Malaysia

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RM 209.00
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Product details of Visual Merchandising: Window and In-Store Displays for Retail

A great introduction for retail students, this book offers a user-friendly reference guide to all aspects of visual merchandising and covers both window dressing and in-store areas. Using examples from a range of shops, from fashion emporia to small outlets, the book offers practical advice on the subject, supported by hints and tips from established visual merchandisers. It reveals the secrets of their toolkit and information on the use of mannequins, the latest technology and how to construct and source props, and explains the psychology behind shopping and buyer behaviour. Presented through colour photographs, diagrams of floor layouts and store case studies, and including invaluable information such as a glossary of terms used in the industry, Visual Merchandising is an essential handbook for anyone working in and learning about this exciting area. This new edition contains approximately 6,000 words of new/replacement text, with four new case studies and updated images.

Specifications of Visual Merchandising: Window and In-Store Displays for Retail

What's in the box:
  • 1 x Visual Merchandising: Window and In-Store Displays for Retail
General Features:
SKU OT343MEAAQWYOLANMY-58147753
ISBN/ISSN 1856697630
Warranty type No Warranty


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