Contemporary Research in Brand Management Malaysia

Contemporary Research in Brand Management Malaysia

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  • understand factors influencing product
  • service brand performance
  • issues on brand loyalty
  • consumer purchase intention 
  • Islamic retailing

Contemporary Research in Brand Management

Editors: Hasnizam Shaari & Salniza Md. Salleh, 2018

ISBN 978-967-2064-74-9, 213 pages, RM 45.00


This book is about research in brand management and contemporary issues in marketing. It is designed to bring today’s professionals, managers, academicians and students the current research findings relating to issues in branding and marketing across the globe. Generally, branding has been accepted as an important strategy in managing business and marketing activities. This is because effective branding and marketing strategies can help improve business performance and bring up companies to a better position.


Hence, this book is a good reference to those who wanted to understand factors influencing product and service brand performance, issues on brand loyalty, consumer purchase intention and Islamic retailing.

Spesifikasi oleh Contemporary Research in Brand Management

  • Jenama
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    Tiada Waranti
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Apa di dalam kotak
6 x 9 inches paperback

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