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The Startup Way: How Entrepreneurial Management Transforms Culture and Drives Growth Malaysia

The Startup Way: How Entrepreneurial Management Transforms Culture and Drives Growth Malaysia

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  • Entrepreneur and bestselling author of The Lean Startup, Eric Ries reveals how entrepreneurial principles can be used by businesses of all kinds, ranging from established companies to early-stage startups, to grow revenues, drive innovation, and transform themselves into truly modern organizations, poised to take advantage of the enormous opportunities of the twenty-first century. 
  • In The Lean Startup, Eric Ries laid out the practices of successful startups - building a minimal viable product, customer-focused and scientific testing based on a build-measure-learn method of continuous innovation, and deciding whether to persevere or pivot. In The Startup Way, he turns his attention to an entirely new group of organizations: established enterprises like iconic multinationals. Drawing on his experiences over the past five years working with these organizations, as well as nonprofits, NGOs, and governments, Ries lays out a system of entrepreneurial management that leads organizations of all sizes and from every industry to sustainable growth and long-term impact. Filled with in-the-field stories, insights, and tools, The Startup Way is an essential road map for any organization navigating the uncertain waters of the century ahead.

Specifications of The Startup Way: How Entrepreneurial Management Transforms Culture and Drives Growth

  • Brand
    No Brand
  • SKU
    473708556_MY-775202297
  • Warranty Type
    No Warranty
  • ISBN/ISSN
    9780241197264
  • Model
    Paperback


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